BETTER FLAVOURS, BETTER PRODUCTS
Cakes and cookies are at the heart of a growing consumer trend for delicious ‘on-the-go’ treats. Limited- edition and seasonal snacks, a long with "free-from" launches, are driving growth in the category. Snack and protein bars are also increasing in popularity due to their convenience and nutritional benefits.
The Year-over-year (YoY) growth in bakery launches with sweet & salty/savoury flavours is +360% (Global, 2023 vs. 2024).
Lactosan Cheese Powders can help achieve the perfect flavour profile while meeting specific labelling requirements, such as gluten-free, reduced sodium, or an authentic cheese variety.
Our Cheese Powders serve as a multifunctional ingredient, enhancing a range of key factors in baked goods, such as a creamier mouthfeel, extended freshness, and a rich golden colour.
They are also perfect for driving the growing trend of hybrid baked goods, where sweet and savoury flavours are fused to create exciting new product mashups. From cheese-infused cake premixes to indulgent icings and creams, our Cheese Powders provide an easy way to add rich, authentic cheese flavour. Pair them with our cheese fillings solutions for even more innovative creations.
2025
Ultimate Indulgent Experience
43%
Rich Flavour / Taste
40%
Flavour Combinations
31%
2025
"...see more of the old and traditional recipes"
65%
"...try some new products with old/traditional recipe-inspired flavours"
64%
2025
Price
55%
Freshness
52%
Health benefits
42%
Nutritional content
38%
Shelf life
34%
2024
Tender/Soft
3.79%
Creamy
1.45%
Fluffy
1.03%
Crispy
1.02%
2024
China
20.7%
Indonesia
20.7%
Japan
16.9%
United States
14.3%
South Korea
7.16%
Key positionings driving the category, beyond convenience and ethical claims, include Halal, no additives, indulgence/premium, and vegetarian claims.
(Source: Innova Market Insights, Feb. 2025)
Our Cheese Powders act as a multifunctional ingredient to help improve a variety of factors, including a creamier mouthfeel, longer-lasting freshness and even to achieve a golden colour.
Our Cheese Powders can also help you to enhance the flavour of your product. It is the easiest way to add real cheese into a cake premix and can also be used to create a wide range of delicious icings and creams eg. in combination with our cheese fillings solutions.
For tasty 'on-the-go' products
For exact and authentic flavour profiles
For specific declaration requirements such as gluten-free, reduced sodium or specific cheese type
Over the years, Lactosan’s Cheese Powders have been the essential ingredient behind many winning products. For example, we have helped customers in Asia mask off-flavours from minerals and vitamins in their protein bars, while at the same time naturally increasing protein content. We have also enabled customers to replace butter in cookies with a mixture of vegetable fat and Cheese Powder, which gave a better cost-in-use ratio while maintaining the desired taste profile.
